Posts Tagged 'Le Coq Sportif'

SS501 Model Le Coq Sportif


French leisure-wear brand, Le Coq Sportif, has signed a 6-months model contract with Boys Over Flowers actor and SS501 leader Kim Hyun Joong along with the rest of his group members. This is the first time the brand has chosen Korean artists to be their spokesmen.

A Le Coq Sportif representative said, “All the members each have their individual charm, including Kim Hyun Joong‘s lazy yet unique charisma. This fits our brand’s orientation very well. . . They’re not only Korea’s best looking boys, they also have an unique fashion sense, so we look forward to SS501 bringing a different sense of style to our brand.”

The group has already completed their first advertisement for the French brand which has yet to air.

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